Brand book Yarach
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Services Brand

Yarach design resources

Logos in different formats, corporate colors, fonts and media content

Palette

We have three basic colors – blue, white and black. Blue is dominant so you can use it boldly

Blue

HEX: #1E90FF

RGB: 30 144 255

CMYK: 88 44 0 1

PANTONE: 2925 C

Black

HEX: #000000

RGB: 0 0 0

CMYK: 0 0 0 100

PANTONE: Black 6 C

White

HEX: #FFFFFF

RGB: 255 255 255

CMYK: 0 0 0 0

PANTONE: WHITE

There are also additional colors. They are used for accent highlighting or are present in different Yarach services. Be careful with them – the additional color should not be more than the main

Purple

HEX: #5E17EB

RGB: 94 23 235

CMYK: 40 59 0 30

PANTONE: 2665 C

Green

HEX: #50CB60

RGB: 80 203 96

CMYK: 61 0 53 20

PANTONE: 360 C

Dark blue

HEX: #2F3789

RGB: 47 55 137

CMYK: 66, 60, 0, 46

PANTONE: 7672 C

Grey

HEX: #F3F4F6

RGB: 243 244 246

CMYK: 1 1 0 4

PANTONE: 656 C

Yellow

HEX: #FFE604

RGB: 255 230 4

CMYK: 0 10 98 1

PANTONE: Yellow C

Naming

Sometimes you have to write the service name in a text. It’s all about not being too creative. Just write in capital letters and in English as name – Yarach.

By the way, the accent falls on the first syllable, and the name comes from the English combination of surname and name of the founder of the project «Yaroslav Chernygov»

How to write the name Yarach

So you can

You can’t write the name Yarach like this

And so you can’t

Typography

We use 2 fonts.

Inter — for sites, applications, social media posts and images. For the headings we use SemiBold or Medium (the thickness is less than the size of the heading). Italic is used to highlight accent words, which are also complemented by colors from the main or additional palette. For main text, use Regular.

Open Sans — for logos. Bold for «Yarach» part, and Regular in service or product name.

The titles are preferred in black (HEX #000000) and the main text, articles and other in grey (HEX #768596)